See the pattern
You identify the exits, the mask beneath them and what the pattern is costing your work, relationships and private life.
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100 Days of Fire · Application program
The deepest conversationof your life.
There's the man everyone around you sees, and the one who shows up when nobody's watching. One hundred days with me and a small cohort to close that distance: weekly councils for seventy days, an accountability partner, then thirty days with less structure to see what holds.
Next initiationDates coming soon
Applications are open
Applications are reviewed personally. Selection closes when the invited group is complete.
At a glance 6 key facts
Next cohortComing soon
ApplicationPersonal review
Format & group sizeSmall cohort of roughly 8-10 men, one assigned partner for all 100 days, plus one private session with me
Weekly timeA 3-hour council every week for the first seventy days, plus a weekly check-in, a half-day alone each week and one 24-hour period in the final month
Access to meDirect, I run every council personally
Fire CircleSix months included, no extra cost
The framework
Three layers of a pattern.
This is the model I coach from. Over the hundred days we work through each layer in turn, in front of men who check every week.
What you seeThe Escape
The phone, the porn, the drink, the grind. What everyone, including you, mistakes for the actual problem.
How you survive itThe Mask
The performer, the lone wolf, the playboy, it doesn't matter what form your mask takes. You built this to survive, for good reason, but it's cost more every year.
Where it startedThe Wound
Something learned early about what you were, not enough, not lovable, whatever the specific lesson. Doesn't matter if it was true. It was believed.
How the change happens
Make it visible. Test it under pressure. Then hold it with less structure.
The hundred days follow a deliberate arc: make the pattern visible, test your word under pressure, then find out whether the standard, the specific commitments you've set and proven you keep, is yours to keep on your own.
Test your word
You declare disciplines, report honestly and face the gap between what you intended and what your behaviour showed.
Hold it with less structure
The last thirty days are where you find out the standard is yours. Fewer sessions, same standard, and what you do unprompted is the answer.
What the hundred days are for
Three questions. They have been waiting the whole time.
From week five the councils work through three questions in depth, two sessions each, answered against your own recorded behaviour.
Know Thyself
Who am I beneath the roles and the masks?
Code of Honor
What governs me regardless of emotion, comfort or circumstance?
True North
What responsibility is worthy of organizing my life around?
Readiness
What this asks of you.
Real careers, families and accomplishments. You can run the marathon, build the business and hit every number, then have no idea what to do when your partner goes quiet across the table. Performance can become the most respectable escape there is.
Time
A three-hour council every week for the first seventy days, a weekly check-in with your partner, a half-day alone each week and one 24-hour period alone in the final month.
Stability
Your life needs to be steady enough to carry that load. If you are in crisis or need clinical care, this is the wrong program for now.
Willingness
You declare disciplines, report honestly every week and keep no escape in reserve. Foundations is the recommended route in, and men with equivalent experience are considered.
What you walk away with
A record, not a feeling.
A hundred days of recorded behaviour shows where your word held, where it broke and what changed. You leave knowing what has closed, what remains unfinished and what comes next in your work, relationships and private life.
Evidence, shared with discretion
What actually changed inside the hundred days.
Direct from men who did the hundred days. Paraphrased and anonymised at their request. The outcomes are real.
I walked in losing thousands every week to gambling. I quit it, all of it, inside the hundred days. The hardest part wasn't stopping the bets. It was telling the men the truth.
Paraphrased, anonymised · 100 Days of FireI became a father and kept living like I hadn't. Dinner after ten, asleep past one, while my son had been down since half nine for months. I rebuilt the whole rhythm inside the hundred days, and I haven't missed his bedtime since.
Paraphrased, anonymised · 100 Days of FireNinety-eight days without porn, a habit I'd carried guilt about for years. What changed wasn't the streak. It was how I started treating myself.
Paraphrased, anonymised · 100 Days of FireI finished the hundred days and it comes down to this: who I have been no longer has a say in who I will become.
Paraphrased, anonymised · 100 Days of FireHow entry works
Apply. Make the case.
Unlike Foundations, you cannot simply enrol in this one.
FOUNDATIONS01
Hold the base
Unshakable Foundations, my 90-day rebuild program, is the recommended path in, though not the only one. Exactly how eligibility works is covered in the FAQ below.
APPLY02
Tell me why now
What you've already built, what's at stake, and why this level of work is right for you at this point in your life. This is the part that's actually yours to make the case for.
DECISION03
A personal reply
I assess the man, the timing, and the group before offering a place. Expect a reply from me directly within a few days. If the timing isn't right yet, I'll tell you exactly what would make it right.
Apply
Tell me why now.
If you are ready, apply below. If you have a question about fit or timing, book fifteen minutes first.
Included
- A weekly three-hour councilFor the first seventy days, run by Jonathan
- One private session with JonathanBuilt into the hundred days
- An accountability partner and agreed stakesA weekly check-in, every week of the initiation
- The final thirty daysThe structure steps back and the standard is yours to keep
- Six months of Fire CircleFrom the day you start, so the room is still there when the hundred days close
- Three days to change your mindFull refund within three days of payment
$3,600 USDthe initiationOr three payments of $1,280 ($3,840 total)
Not ready yet? Start with the Fire Circle or Unshakable Foundations.
Optional private coaching
Go deeper with Jonathan
One private session is already built in. Add more one-to-one time with Jonathan alongside the initiation.
An add-on for program members. Ongoing private coaching is separate: see 1:1 Coaching.
Common questions
Before you decide.
Fit & eligibility
How do I qualify, and is everyone accepted?
Completing Unshakable Foundations is the recommended route and the clearest evidence of readiness. It is not required. I assess equivalent experience, discipline and responsibility on its own merits, and I have turned men away when the timing was wrong.
What if I am not selected for the current cohort?
Selective does not mean closed. If the timing is not right, I will tell you directly and point you to the real next step. That is usually staying active in the Fire Circle, or the next Foundations cycle if you have not completed one, so the base keeps getting stronger while you wait.
Is this therapy or addiction treatment?
No. This is coaching and structured accountability, not therapy, addiction treatment, or crisis support. If you are dealing with something that needs clinical care, work with an appropriately qualified professional alongside or instead of this.
How it works
What is the weekly time commitment?
The weekly council runs three hours, every week for the first seventy days. On top of that: the weekly check-in with your accountability partner takes minutes, not hours, one half-day alone each week, and one full twenty-four-hour period during the final month.
I am already a Fire Circle member. What happens to my membership?
It carries on. The six included months are credited, so you do not pay twice.
Are the sessions recorded, and is what I say private?
The weekly council is recorded for training purposes. Only I see those recordings, and they are deleted once reviewed. Teaching recordings are separate and shared only with your cohort. Nothing said in the room leaves it. If you would rather not be recorded, tell me and I will keep you out of it. Full details are in the privacy policy.
What happens on Day 100?
We close it out together. You share what changed and what's still unfinished. The group honours the work you've done, with awards for the men who stood out.
Money & commitment
What if I need to withdraw?
Within three days of payment, you get a full refund. After that there are no cash refunds, but the amount isn't simply lost if your life genuinely changes. It can move to a later cohort, or be applied toward another program, Foundations or 1:1 coaching. This is a curated, application-only initiation with a limited number of places in a cohort, entered by decision rather than checkout. Weigh that before you apply.
Ready? Apply below. Still deciding? Take the Masculine Foundation Audit first.
Next cohort
Apply for the next cohort.
Tell me why now. I read every application and reply within a few days. The cohort is capped, and if the timing is wrong I will say what would make it right.
Selection closes when the invited group is complete